InstaBuggy to Launch In-Store Pricing on September 11

Sometimes you don’t want to go out to a grocery store and pick up food, but you still really need those mini cucumbers, brie cheese and that bottle of red wine your best friend recommended.

InstaBuggy is here to help, and make it as easy as possible for you to get groceries delivered right to your door.

Starting on September 11, online grocery service InstaBuggy will launch approximate in-store pricing across their platform. This means it will be more affordable for those in the Greater Toronto Area to do their shopping from the convenience of their own home. You will now be able to shop from your favourite stores with the same prices you would see walking through the aisles.

“To be able to offer our service without a product markup is something we’ve been working towards since we launched,” explains Julian Gleizer, co-founder of InstaBuggy. “This is going to be a big game changer in the industry, and more importantly a huge benefit to our current and future shoppers.”

In addition to the in-store pricing announcement, InstaBuggy will change its current delivery fee module to a flat “pick and pack” model. This means orders of any size will cost a flat $19.98, including delivery to your doorstep.

InstaBuggy is unique in the home grocery delivery space as it partners with leading and recognizable names like Costco, FreshCo, Sobeys urban FRESH and even the LCBO. They can fulfill orders in as little as one hour in an area stretching from lake Ontario to Newmarket.

The company launched in 2015 and has seen incredible potential since then. The growth rate of InstaBuggy is over 1100 percent, and that can climb further when the grocery delivery service extends its reach to Vancouver and Ottawa.

InstaBuggy is perfecting their grocery model in a suddenly-crowded space, as Amazon’s acquisition of Whole Foods and their subsequent price slashing means other competitors need to keep up.